Spelling & Usage
Last updated: October 8, 2015 at 12:52 pm

Standardization and consistent spelling rules for various words and terms on our site.


Visual example of the element:


What problem does this element or pattern solve?
Having a quick-reference guide for spelling and usage is important whenever employees are writing content visible to customers. The idea is to ensure consistency and promote a “single voice” across the site. This page will save time and resources by providing instant answers when questions arise about grammar, punctuation, or recommended spellings.
It applies to these platforms:

Desktop Web, Tablet Web, Smartphone Web

An example of this element or pattern in production:


Detailed specifications

Specifications To Consider

  • List of common words with controversial spellings: Does your company use “email” or “e-mail”? “Login” or “Log In”? “Username or User Name”?
  • Capitalization. Are headlines in all caps? If you use title case, do you follow the rule that articles and prepositions four letters or less are left in lower case? (“Gone With The Wind” vs “Gone with the Wind.”)
  • Punctuation. Do you use the Oxford comma? (Warning: this discussion may approach the level of a religious debate.) Do you place periods at the end of bullet points?
  • Use of abbreviations. Defining this area is far more difficult than it sounds, as many sites permit common abbreviations such as “Ave.” for “Avenue”,
  • Use of Acronyms. Do you permit the use of “FAQ” or should “Frequently Asked Questions” always be spelled out?
  • Links to the company’s approved style guide and brand voice materials.


Location of assets to build this element or pattern
Location of UX or visual design assets
Location of development code repository


Additional details
Information on research, user testing, or usability reports:

Not Applicable (Remember: no field should be blank!)

This element or pattern may also be known as:
terminology, voice, tone, copy
Related elements within this Style Framework:

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Owners and governance
UX or design 0wner
John Designowner
Email: design.owner@yourcompany.com
Business or marketing owner
Mary Businessowner
Email: business.owner@yourcompany.com
Development owner
Mike Devowner
Email: development.owner@yourcompany.com


Other information
Please include any other relevant information about this element or pattern:
Not Applicable (Remember: no field should be blank!)


Comments & Questions

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