Photography and Image Styling
Last updated: October 8, 2015 at 13:04 pm

Standard design, subject matter, and color rules for stock photos and custom photos used on the site.


Visual example of the element:


What problem does this element or pattern solve?
The importance of imagery, and its impact on the effectiveness of your site, cannot be overstated. A single image truly can speak a thousand words—both positive and negative. Ironically, many organizations who spend millions on offline branding routinely ignore the photography on their website. In order to protect your brand, use this page to educate your colleagues on the vital importance of professional imagery.
It applies to these platforms:

Desktop Web, Tablet Web, Smartphone Web

An example of this element or pattern in production:

http://www.yourcompany.com



Detailed specifications

Specifications To Consider

Maps and Photography

  • The importance of imagery, and its impact on the effectiveness of your site, cannot be overstated. A single image truly can speak a thousand words—both positive and negative. Ironically, many organizations who spend millions on offline branding routinely ignore the photography on their website. In order to protect your brand, use this page to educate your colleagues on the vital importance of professional imagery.
  • An explanation of the brand strategy behind your photographs and images.
  • Examples of the acceptable and non-acceptable images, with a clear explanations. For example: “This photograph is not allowed because it is black and white. We only permit full color images to be used.”
  • A link to a library (internal or approved stock vendor) with previously approved images. It is very important that these images be quickly scannable or searchable.
  • Examples of items to address: Do you permit illustrations or do you limit images to photographs only? Do you permit black & white or tinted photography, or full color only? Can photos include obviously applied filters? When showing people, can they be “camera aware” (e.g. looking the camera)?
  • Do you have maximum or minimum sizes for photographs?


Location of assets to build this element or pattern
Location of UX or visual design assets
Location of development code repository


Additional details
Information on research, user testing, or usability reports:

Not Applicable (Remember: no field should be blank!)

This element or pattern may also be known as:
photos, imagery, stock photos, pictures
Related elements within this Style Framework:

Not Applicable (Remember: no field should be blank!)



Owners and governance
UX or design 0wner
John Designowner
Email: design.owner@yourcompany.com
Business or marketing owner
Mary Businessowner
Email: business.owner@yourcompany.com
Development owner
Mike Devowner
Email: development.owner@yourcompany.com


Other information
Please include any other relevant information about this element or pattern:
Not Applicable (Remember: no field should be blank!)


Comments & Questions