Logos
Last updated: September 11, 2015 at 20:56 pm

Your company's logos, and acceptable variations thereof, as defined for placement on the site.


Visual example of the element:


What problem does this element or pattern solve?
Logos are a critical component of your brand. In addition to your primary logo, your company may also have logos for individual brands or product lines. All rules surrounding their use should be covered in this section.
It applies to these platforms:

Desktop Web, Tablet Web, Smartphone Web

An example of this element or pattern in production:


Detailed specifications

Specifications To Consider

  • The exact location of your company’s downloadable logo assets. Care should be taken to emphasize that logos must never be recreated, and should only be taken from company approved graphic assets.
  • If your logo has approved variations (i.e. vertical, horizontal, or reversed version), you must present and define the guidelines for the proper use of each one.
  • Specify the minimum size for each of your logo variations and at what point designers should use a text treatment instead. Specifying a minimum size is necessary to ensure your logos remain legible.
  • Include rules regarding the minimum space that must surround your logo.
  • It advisable to include examples of logo variations or distortions that are not approved. This includes color changes, removing parts of the logo, changing the aspect ratio to fit fixed spaces, and other common errors.


Location of assets to build this element or pattern
Location of UX or visual design assets
Location of development code repository


Additional details
Information on research, user testing, or usability reports:

Not Applicable (Remember: no field should be blank!)

This element or pattern may also be known as:
mark, brand, trademark, wordmark, company icon, identity
Related elements within this Style Framework:

Not Applicable (Remember: no field should be blank!)



Owners and governance
UX or design 0wner
John Designowner
Email: design.owner@yourcompany.com
Business or marketing owner
Mary Businessowner
Email: business.owner@yourcompany.com
Development owner
Mike Devowner
Email: development.owner@yourcompany.com


Other information
Please include any other relevant information about this element or pattern:
Not Applicable (Remember: no field should be blank!)


Comments & Questions

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